ROLE OF THE MEDIA IN TRANSFORMING THE COMMON PEOPLE, WITH MORE VALID INFORMATION AND LESSER GOSSIP.

In the present generation, media is playing a very important role in the lives of the people. It is influencing people to a greater extent. But we find that media is leading people to a different level of thinking where it is not supposed to. Media should be more of valid information. The common people are interested in media and depend on it for information and expect to be served more valuable information. Media may be in the form of TV, advertisement, TV programmes, radio programmes, etc…

          People should not be just gossiping of the fact, but we should see to it that, they are provided with more valuable information. If they give advertisements, the content provided should be correct. They should not mislead the people by giving false information. While the TV conducts programmes, as more than  just an entertainment, they should keep in mind that the people get information out of it, which can influence their lives. They can give programmes related to education, which helps the maximum number of students. So that, the children at least through the field of media get influenced and concentrate on their studies. Some programmes are telecasted on TV where the doctors interact with the people and give information.

          The role of the media is not just entertaining the people, it should avoid misleading the masses by false information. They should equip the people with the right information.

          In this generation, we find children getting affected through this media. There should be some programmes which should be related only to small children, so that the children can grasp such concepts well. Children are affected fast, when they show about things which should not be shown.

          So as far as possible, it is the responsibility of the media to keep in mind the kind of people who are getting influenced and getting affected. The media should concentrate on the telecast of healthy programmes. Thus, the common people should be provided with valuable information than gossip.

ESSAY BY:                   AMRUTHA C.N.

         II B.Com ‘B’ Sec